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SMS Marketing Blog
Published by SimplyCast
In today’s world, SMS marketing is king. Not only is it the fastest growing method of marketing, it also boasts a surprisingly high success rate. As a marketer, that should be something that makes you sit up and pay attention.
However, with anything that appears to be a sure thing, there’s always something darker lurking underneath. SMS marketing isn’t perfect, and those who think it so, are fools.
Everything needs constant improvement and careful watching. Everything can afford to be better.
So, with that in mind, here are some tips to help you turn your fantastic SMS messages into more action, and above all, sales.
1. Know Where You Are, Before You Set Off Improving
With any improvement project, you must first need to figure out what needs to be improved. Get a clear picture of how your conversion rate has been acting over a couple of months. Look to the peaks and valleys. Look to the average.
From this data, you’ll be able to set a reasonable and achievable goal.
Further still, with a clear picture of where you’re starting from, you’ll be able to track how well you’ve been doing.
Published by SimplyCast
SMS Marketing is about to explode (if not already). Are you already taking advantage of sending timely text messages to your customers? Well, if you are just starting out, here are 8 excellent tips that will surely bring in results.
1. Skip the Cutesy Text Lingo
If you think that sounding like a teenager will make you seem cooler, hipper and more in the know, then you’re sorely mistaken. In fact, most of the people you’re reaching out to aren’t teenyboppers but adults with expendable cash. Unless, of course, your products and services are entirely directed at the high school set, then by all means.
For the rest of us, however, talking like a Justin Bieber fan doesn’t offer anything to you to gain, but everything to lose.
Sure, text lingo is today’s shorthand and it is quicker to type out. But, as a savvy professional, you have all of the time in the world to create your SMS message. You’re not communicating in real-time with your customers over text and because of that, you don’t need to chat as if you are.
2. Stick to a Single Message
With all of your other promotions running, it seems natural and almost mindless to stick in several different sales into your SMS marketing. Remember that you’re limited to 160 characters, and that, quite frankly, isn’t a lot of space to write.
Keep your focus on one message at a time. Not only are you using every character available to get across what you’re pushing, you’re also not confusing your subscribers with multiple messages.
3. Time Your SMS Correctly
The beauty with text message marketing is that there isn’t much of a delay from when your message is sent and it’s opened by your subscriber. As a rule, text messages are opened faster than emails. Perhaps it’s due to the incredibly personal way of communicating: you’re message is in their pocket or purse.
Look to the time and day that your customers are most active with your SMS.
Though each business is different, in general, most people are more inclined to act on marketing messages later in the afternoon towards evening and often on the weekends.
So, send your messages at the top three days and times and watch your conversions soar.
Published by SimplyCast
The SMS and Mobile industry is about to explode (if not already) and marketers need to be ready to jump on board. SMS marketing is the future and if you are new to the concept, let this infographic help catch you up.
Follow the rise of the SMS, right from day one to what it will do over the next few years.
Infographic: SMS & Mobile Advertising
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Published by SimplyCast
The SMS marketing app is going to look a little different in 2012. Yes, that's right, the entire SimplyCast application will be updated with a new look and new features as Version 7.0 is rolled out.
Launch date is January 27, 2012 and our team has been preparing for this for months. The beta testing is over, the bugs have been fixed and now it is just about finishing the little things before launch in five weeks.
Look at it from a SMS marketer's vantage point. The core functionality does not change much. You still upload a list, enter your content, schedule a time and send. There is not a whole lot to it for text message marketing (maybe that is why it is so popular).
But what will be new is how easy the layout is and how it will help everyone use the system.
Mobile marketing is on the rise and having this powerful tool side-by-side with so many other online marketing tools, it is all you need to launch a full fledged marketing attack from one account.
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Excellent! Lovely to feel I can persevere with a problem and have it explained thoroughly to me so that I understand and can move on from it!
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How to Improve Your SMS Marketing Conversion Rate
Here are some tips to help you turn your fantastic SMS messages into more action, and above all, more sales. |
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8 SMS Marketing Tips Sure to Bring Results
If you are just starting out with SMS marketing, these 8 tips are sure to bring in the results you want. |
